Talk References, Attributions, and More
Authors and Books
This talk is built upon the works of these authors. I highly recommend all of them.
Daniel Kahneman is a psychologist that has studied how people make risk-related decisions. In the context of this talk, I draw upon Kahneman's work, namely the disposition effect, to explain risk aversion to R&D.
Nassim Taleb is an author and intellectual who has studied probability, asymmetry, and randomness as it relates to risk. In the context of this talk, I draw upon Taleb's work to provide a framework for properly understanding the risks and payoffs associated with R&D and to suggest a strategy for implementing R&D.
Seth Godin is a marketing strategist who speaks about how to succeed in the post-industrial era. In the context of this talk, I draw upon Godin's work to privide additional motivation to pursue R&D and real-world examples.
An overview of Prospect Theory and the Disposition Effect
Charles Goodyear, Alexander Flemming, Wilson Greatbach accidental inventions.
Barbell strategy. See Taleb, N. (2007, 2010). The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility". New York, NY: Random House. p. 205-6, 207, 301, 313, 326-327, 328.
Cover image of fighter pilot testing plane by Michael Blann, licensed through Getty Images.
All other images and diagrams photographed or created by me.
Questions and Comments
Have questions or comments about this talk? Want me to give this talk at your company? Contact me at firstname.lastname@example.org.
All contents ©1999-2013 James Coulter except where stated otherwise.