Talk References, Attributions, and More
Authors and Books
This talk is built upon the works of these authors. I highly recommend all of them.
Daniel Kahneman is a psychologist that has studied how people make risk-related decisions. In the context of this talk, I draw upon Kahneman's work, namely the disposition effect, to explain risk aversion to R&D.
Nassim Taleb is an author and intellectual who has studied probability, asymmetry, and randomness as it relates to risk. In the context of this talk, I draw upon Taleb's work to provide a framework for properly understanding the risks and payoffs associated with R&D and to suggest a strategy for implementing R&D.
Seth Godin is a marketing strategist who speaks about how to succeed in the post-industrial era. In the context of this talk, I draw upon Godin's work to privide additional motivation to pursue R&D and real-world examples.
An overview of Prospect Theory and the Disposition Effect
Charles Goodyear, Alexander Flemming, Wilson Greatbach accidental inventions.
Barbell strategy. See Taleb, N. (2007, 2010). The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility". New York, NY: Random House. p. 205-6, 207, 301, 313, 326-327, 328.
Cover image of fighter pilot testing plane by Michael Blann, licensed through Getty Images.
All other images and diagrams photographed or created by me.
Questions and Comments
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